Teaching
Audience Analysis (ADV 483)
Instructor of Record
This class explores the attention economy and how it shapes the principles and practices of audience analysis. With the help of tools, methods, metrics, and case studies, students learn how audience insights can shape decision-making in the contemporary media and communication landscape.
Intro to Advertising (ADV 150)
Teaching Assistant
Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts.
Intro to Popular TV and Movies (MACS 100)
Teaching Assistant
The goal of this course is for students to begin to develop a critical understanding of the role of popular movies and television in their own lives and in U.S. culture. The course looks at issues of the relationship of media to social violence, gender identities, sexual identities, adolescents, minority cultures, and the role of the U.S. media globally. It also considers some of the major media genres that characterize U.S. popular television and movies.